Acuitii
An interactive learning experience
Overview
Acuitii is a start-up aiming at health education for both health professionals and non-health professionals. The mobile application utilizes quizzes, crosswords and competitions to engage people that are curious about learning specialized content.
I was tasked to capture the target population’s feedback and redesign the mobile experience.
Acuitii is a start-up aiming at health education for both health professionals and non-health professionals. The mobile application utilizes quizzes, crosswords and competitions to engage people that are curious about learning specialized content.
I was tasked to capture the target population’s feedback and redesign the mobile experience.
Project Details
⏰ Timeline: May 2022-Aug 2022 (4 months)
👩🏽💻 Role: UX Designer and Researcher
👥 Team: 6 members
🧰 Tools: Figma, Miro
⏰ Timeline: May 2022-Aug 2022 (4 months)
👩🏽💻 Role: UX Designer and Researcher
👥 Team: 6 members
🧰 Tools: Figma, Miro
Problem
The mobile interface may present a challenge for new users, as the terminology used may not be immediately intuitive. Additionally, some users may find the available content customization options to be lacking. Furthermore, the search page is a source of confusion for some users.
The mobile interface may present a challenge for new users, as the terminology used may not be immediately intuitive. Additionally, some users may find the available content customization options to be lacking. Furthermore, the search page is a source of confusion for some users.
Goal
We want to empower users to explore a fun and non-conventional approach to learning, while optimizing for a simplistic user-friendly experience.
We want to empower users to explore a fun and non-conventional approach to learning, while optimizing for a simplistic user-friendly experience.
Design Process
I interviewed 15 people (5 medical students, 5 health professionals, and 5 non-health professionals). I gathered all the insights and created an affinity map, clustering the feedback into themes. Here are some of the insights received:
I interviewed 15 people (5 medical students, 5 health professionals, and 5 non-health professionals). I gathered all the insights and created an affinity map, clustering the feedback into themes. Here are some of the insights received:
It was evident from the interviews that users felt that the current design was counterintuitive. The terminology is not comprehensive and gives no insight into what it means. Users stated the lack of customization when creating flashcards and questions. Users found the search page to be overwhelming. Many users also did not see the need for some features, the main one being the leaderboard.
From the interview data, I developed user personas on the users most likely to engage with Acuitii.
From the interview data, I developed user personas on the users most likely to engage with Acuitii.
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With the valuable insights gained from user interviews, I was able to create a comprehensive user journey map that truly captures the user's experience with our app. This map enables us to not only identify and understand the user's joys, but also their pain points, allowing us to make targeted improvements that enhance their overall experience
Solution
To address the concern received about a lackluster onboarding process, I redesigned it to help the user along their journey. The onboarding screens redesign purpose was to be simple walkthroughs that introduce users on how Acuitii can be used and what it can accomplish.
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I have redesigned the homepage and search page of the mobile app to provide users with a more intuitive and streamlined experience. By incorporating user-friendly features such as tooltips and tags, I aimed to enhance user navigation and make the app more accessible to all.
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Results
The new redesign explores ‘Study Mode’ which employs the leitner method to improve learning. Users can also edit and private their sets.
The feedback we received from users was extremely positive. Beyond a boost in positive sentiment, we’ve also seen an increase in engagement from users since the redesign.
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To address the concern received about a lackluster onboarding process, I redesigned it to help the user along their journey. The onboarding screens redesign purpose was to be simple walkthroughs that introduce users on how Acuitii can be used and what it can accomplish.
I have redesigned the homepage and search page of the mobile app to provide users with a more intuitive and streamlined experience. By incorporating user-friendly features such as tooltips and tags, I aimed to enhance user navigation and make the app more accessible to all.
Results
The new redesign explores ‘Study Mode’ which employs the leitner method to improve learning. Users can also edit and private their sets.
The feedback we received from users was extremely positive. Beyond a boost in positive sentiment, we’ve also seen an increase in engagement from users since the redesign.
