WeGo
Designing an all-in-one platform for seamless travel planning
Proof of concept
Mobile and desktop
User Research
Wireframing
Brand Design
Prototyping
Usability Testing
Figma
4 months
Minshan
Rebecca
Tim
& myself!
How might we build a platform for travelers to share their itineraries?
The goal of this product is to simplify the travel planning process and help travelers create an organized and comprehensive travel plan. This plan will not only include the usual aspects of travel, such as accommodations, and activities, but also a way to capture memories and share them with others. By providing a centralized platform for travel planning, our product aims to make travel easier, more enjoyable, and more memorable for all travelers.
THE PROBLEM
Travel can be a complex and overwhelming experience, especially when it comes to planning and organizing. There is nothing on the current market that centralizes event planning on a shareable platform.
Travel can be a complex and overwhelming experience, especially when it comes to planning and organizing. There is nothing on the current market that centralizes event planning on a shareable platform.
THE SOLUTION
Simplify the travel planning process by building a website and mobile platform for travelers to create and share itineraries. Our product aims to make travel easier, enjoyable, and more memorable.
Simplify the travel planning process by building a website and mobile platform for travelers to create and share itineraries. Our product aims to make travel easier, enjoyable, and more memorable.
Before connecting with our target population, we took some time to further investigate the problem space.
We decided it was best to ideate as many different concepts that we could to solve our “how might we” problem statement. We came up with ideas outside of the mobile app realm so we wouldn’t limit ourselves. We narrowed in on three concepts that we wanted to create storyboards for. Our group also decided it was best to start a competitive analysis right away so we can look at similar ideas.
Competitive Analysis
We decided it was best to ideate as many different concepts that we could to solve our “how might we” problem statement. We came up with ideas outside of the mobile app realm so we wouldn’t limit ourselves. We narrowed in on three concepts that we wanted to create storyboards for. Our group also decided it was best to start a competitive analysis right away so we can look at similar ideas.
Competitive Analysis
To understand our target population’s needs, we designed a survey digging into the participants’ travel preferences.
We designed a survey with 13 questions to further understand our users’ travel preferences. The survey gathered information such as age, gender, frequency of trips per year, and the planning stages of travel. We received 34 responses. The results are shown below.
% of respondents plan part of their trip ahead of time
% of respondents use websites to help plan their trip
% of respondents enjoy learning about interesting places to visit
We interviewed 10 participants to learn about their travel habits and experiences.
Each member of the group interviewed two participants (a total of 10) about their travel habits and experiences. The interviews allowed our team to ask more in-depth questions of target-users to better understand the motivations when it comes to travel planning. Personas were then created from the interviews and surveys.
Objectives for 1:1 interviews
Each member of the group interviewed two participants (a total of 10) about their travel habits and experiences. The interviews allowed our team to ask more in-depth questions of target-users to better understand the motivations when it comes to travel planning. Personas were then created from the interviews and surveys.
Objectives for 1:1 interviews
- Gauge frequency of travel among the participants
- Discover the general types of locations people travel to (international, city, nature-based, etc.)
- Find out the motivation for travel (entertainment, education, leisure, work, family needs)
- Find out what digital tools are used to help plan trips
Users need an all-in-one collaborative tool for itinerary-building that integrates all travel details, as existing platforms are too fragmented.
Most poignant in our findings was the need for asynchronous collaborations for itinerary-building. Target users want one main location to add potential events, lodging options, estimated costs, map-tracking, and collate it into a day-by-day planner. We gathered that target users are frustrated and overwhelmed by the various travel website and app options that only offer help in one area but don’t have the functionality to add all the details together.
Persona
I summarized the key challenges, needs, and frustrations in a persona.
Most poignant in our findings was the need for asynchronous collaborations for itinerary-building. Target users want one main location to add potential events, lodging options, estimated costs, map-tracking, and collate it into a day-by-day planner. We gathered that target users are frustrated and overwhelmed by the various travel website and app options that only offer help in one area but don’t have the functionality to add all the details together.
Persona
I summarized the key challenges, needs, and frustrations in a persona.
Based on interview feedback, personas, and affinity wall analysis, we have decided to design a desktop and mobile application for producing and sharing itineraries with interactive visual elements. Our design will include complete itineraries - a fully planned-out trip that gives users something to look at and evaluate. They may not follow the trip to the exact detail, but they may take parts they like and incorporate those into their own trip. Our vision is that these shareable itineraries will come from other users of the application.
First, we need to design a website mockup that will address the users’ wants and needs.
The low-fidelity mockup below sketch out how we would like the home page of our desktop to look. The home page would have a search bar where users can input their desired location to vacation to. The search results would then populate itineraries based on their search result. If the user were not to input anything, there would already be itineraries populated on the homepage that users can filter out based on what is trending, out-of-the-way locations, most liked itineraries, etc.
The low-fidelity mockup below sketch out how we would like the home page of our desktop to look. The home page would have a search bar where users can input their desired location to vacation to. The search results would then populate itineraries based on their search result. If the user were not to input anything, there would already be itineraries populated on the homepage that users can filter out based on what is trending, out-of-the-way locations, most liked itineraries, etc.
The final design gives users a simple, easy-to-use interface on both mobile and website.
Desktop solution
Featured itineraries and customizable filters
As a user, you will have the opportunity to discover itineraries featured on the home page. Once you have been inspired, you can then utilize our search feature and an array of activity filters to refine your search results and find the perfect travel experience that matches your interests and preferences.
Add itineraries to collections and more filter options
Our platform offers an effortless way for users to save and organize their preferred itineraries. With just a click, users can add an itinerary to a pre-existing collection or create a new one. Additionally, our filter button provides an easy-to-use tool for users to refine their search by specifying the duration of the trip, budget, and number of travelers.
Our platform offers an effortless way for users to save and organize their preferred itineraries. With just a click, users can add an itinerary to a pre-existing collection or create a new one. Additionally, our filter button provides an easy-to-use tool for users to refine their search by specifying the duration of the trip, budget, and number of travelers.
Easy itinerary creation with personalized recommendations
The user can create a new itinerary for their travel location, enter trip specifics like the number of members and trip length, and then begin adding activities. After clicking on an empty time slot, a menu will appear where the user can search for nearby activities, drag and drop saved activities, and receive personalized recommendations.
The user can create a new itinerary for their travel location, enter trip specifics like the number of members and trip length, and then begin adding activities. After clicking on an empty time slot, a menu will appear where the user can search for nearby activities, drag and drop saved activities, and receive personalized recommendations.
Mobile solution
Make changes to your itinerary on the go
If any conflicts or scheduling issues arise, the application provides a user-friendly alert that prompts users to either decrease the duration of future activities or remove an event entirely. Once the necessary adjustments have been made, the itinerary is automatically updated to reflect the changes, and the user can continue with their trip according to the revised itinerary. This ensures that users can enjoy their travels without any disruptions or complications.
If any conflicts or scheduling issues arise, the application provides a user-friendly alert that prompts users to either decrease the duration of future activities or remove an event entirely. Once the necessary adjustments have been made, the itinerary is automatically updated to reflect the changes, and the user can continue with their trip according to the revised itinerary. This ensures that users can enjoy their travels without any disruptions or complications.